Instantly

    Cold email platform for outbound campaigns across multiple sending accounts

    Paid
    Marketing & Sales

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    Overview

    Instantly is a cold email platform for sending outreach campaigns from multiple sending accounts. It includes tools for managing sequences, spreading sends across inboxes, warming up accounts, and tracking opens and replies in a unified inbox. It is aimed at sales teams that run outbound email at volume. It suits sales and growth teams that already have a list-building process and want an email tool built for outbound campaigns. Deliverability depends on list quality, sender setup, message content and compliance with anti-spam rules, and no tool can guarantee inbox placement. Cold outreach is regulated in some places, so review the laws that apply to your audience. Plan limits vary by tier.

    Key features

    • Multi-account sending
    • Sequence and follow-up scheduling
    • Account warm-up
    • Unified reply inbox
    • Campaign analytics

    Pros

    • Built specifically for outbound campaigns
    • Central inbox for replies across accounts

    Cons

    • Deliverability depends heavily on your sending practices
    • Misuse of cold email carries legal and reputational risk

    Use cases

    • Multi-step outreach to a prospect list
    • Spreading sends across several domains
    • Tracking replies from sales sequences

    Pricing

    Paid plans with limits that vary by tier; check the pricing page for current prices.

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