Thirteen prompts and a launch-day checklist for a small business that has an offer and needs buyers: ad copy, a landing page, a webinar outline, a sales call with objection answers, a launch plan and a referral program. Deadlines in the copy must be real ones you supply.
What you build
| Part | What it is | What it does |
|---|---|---|
| Ads | Meta and Google ad copy | Cold, warm and retargeting versions, plus headlines and descriptions |
| Page | Landing page and webinar outline | The page a click lands on and a talk that leads to the offer |
| Close | Sales call and objection answers | A call structure and honest answers to common doubts |
| Launch | Launch plan, deadline and discount copy | The days around a launch, with real deadlines only |
| Keep | Re-engagement, referral, cross-sell and testimonials | More from the customers you already have |
| Know | Customer journey map and brand voice guide | How a buyer reaches you and how you sound |
Where this comes from
These are the jobs a one-person business keeps coming back to: write an ad, build a landing page, run a sales call and plan a launch. The base prompts were written by Hector Diaz. Clara Moretti, his AI assistant, optimized each one so it asks for your real details first, returns a fixed format, and admits what it does not know. Clara is an AI, not a person. Hector reviewed the result.
What you build
Nothing to install. You open a folder, read its README, fill the brackets with your own details and paste the prompt into the assistant you already use. You go from an offer nobody has seen to ad copy, a page and a call plan you can put in front of a buyer this week.
What it deliberately does not do: It does not write fake scarcity. Limits and deadlines come from you, and testimonials must be real.
Do you need this? Be honest first
For a small business owner who already has something to sell and needs to reach buyers.
Close the tab if you already have prompts you trust for these jobs, or if you want the model to do the thinking without your facts. Every prompt here stops and asks when your input is thin.
What you need
- An AI assistant: Claude, ChatGPT or Gemini. A free tier is enough.
- Your own facts: your offer, your price, your real deadlines, and testimonials you have consent to use.
- The time: about 10 minutes per prompt. There are 14 pieces.
What is in the zip
README.md README.es.md the index, in English and Spanish
DISCLAIMER.md DISCLAIMER.es.md as is, no warranty, use at your own risk
01-meta-ad-copy/ Meta Ad Copy
02-google-search-ads/ Google Ad Headlines and Descriptions
03-landing-page/ Landing Page
04-webinar-outline/ Webinar Outline
05-sales-call-objections/ Sales Call and Objection Answers
06-re-engagement-email/ Re-Engagement Email
07-launch-plan/ Launch Plan
08-testimonials-into-assets/ Testimonials Into Posts, Emails and Page Sections
09-deadline-discount-copy/ Deadline and Discount Copy
10-referral-program/ Referral Program
11-cross-sell-existing-customers/ Cross-Sell to Existing Customers
12-customer-journey-map/ Customer Journey Map
13-brand-voice-guide/ Brand Voice Guide
14-launch-day-checklist/ Launch-Day Checklist
Each folder holds the piece itself in English, plus a README in English and Spanish with a detailed description, the fields to fill in, what comes back, the limits, and a changelog. Every piece is at version 0.0.2.
What was verified and what was not
Checked by script on every piece: each placeholder in a prompt is listed in its README, both languages are present, and none of the marketing words we ban appear.
Not done: the prompts have not been run one by one on Claude, ChatGPT and Gemini and compared. Expect to adjust the wording for your case. The prompts are in English only; add "Answer in Spanish." at the end if you want the reply in Spanish.
Read the prompt before you run it
Read each prompt before you paste it. Ask the model what it plans to return and compare that with the README. A prompt costs a minute to fix. A page of wrong copy costs an afternoon.
